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Heidi Klum: 4 Successful Fashion Business Rules

Heidi Klum has come a long way from being a German-born lass to running her own fashion business. You may think that she had it easy from the start. Not true. In the beginning, she traveled from Paris to Milan to London and really didn’t “shine” in anyone’s eyes. She pretty much went unnoticeable because she was a little too curvy.  As a result, she started to focus on lingerie and swimwear.

In fashion, one day you're in and the next day you're out. - Heidi Klum Click To Tweet

Upon her arrival in New York, she didn’t have high expectations that she’d become successful.  It wasn’t easy having to learn a new language and stand up to the fierce competition. She did her homework by identifying with others who had succeeded and learned from them through sheer determination.

By January 1998, she finally appeared on the cover of the Sports Illustrated swimsuit issue. She’d made it. She began a lucrative career with Victoria’s Secret, Vogue, Elle, and Marie Claire. This would lead to her supermodel status, and she continued to work hard.


In 2011, Forbes named her the world’s second highest-earning model. However, Klum was a work in progress because of her desire to transform from supermodel to fashion business mogul. By the following year, Heidi Klum had succeeded in using her healthy good looks and playful appeal into a brand. She grew into a larger image that includes model, TV personality, product spokeswoman, fashion designer, a clothing entrepreneur, mom, and humanitarian.

Heidi Klum became the Emmy-winning host and executive producer of Project Runway, the executive producer and host of Germany’s Next Top Model, and a judge on America’s Got Talent.

Heidi Klum Intimates for the lingerie company Bendon was launched in January. Her own brand, Truly Scrumptious, is a clothing line for kids that sells at Babies “R” Us. She is extremely versatile and has a constant presence in the media. Klum can sell lacy bras and thongs while selling teen corduroy overalls and durable diapers successfully. She has business ventures with Jordache, Carl’s Jr., Macy’s, and Dr. Scholl’s.

A major reason why Heidi Klum is so successful in her fashion business is the way she makes decisions. She only chooses brands and ideas that she believes in and interests her. Her brand and identity are global, and she supports charities such as UNICEF.

Heidi Klum Rules For Running A Successful Fashion Business - charlie!


One of the reasons that she didn’t make it in Paris and Milan is that she’s very opinionated on the clothes she wears. Those haute couture runway models don’t have a say in what they model. They travel all over the world and do what they’re told. So when Bendon offered her her own line, she was interested in being able to have a permanent home.

Klum will always say that she’s not the boss. She has a team of colleagues who support each other. They’re not just grunts. They all help each other get the job done. Klum has a set of rules that she follows which are vital to the success of her fashion business.

Heidi Klum Rules For a Successful Fashion Business


First and foremost, it’s crucial to have a goal. Decide what you’d like to achieve so you have something tangible to work toward. Without a specific goal in mind, you may be running in different directions or circles without accomplishing anything noteworthy.

Heidi Klum Rules For Running A Successful Fashion Business - charlie!


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Once you have your goal, you need to do your homework. Learn everything about the brand or business that you’re interested in. Know the ins and outs like the back of your hand. If you want to be a fashion stylist, you need to know the trends and the classics. Become familiar with what works in the fashion business and what doesn’t.



Confidence is a huge part of running a successful fashion business. You have to have self-confidence in such a cut-throat world. Having confidence includes having a positive outlook and showing no fear. When you look into people’s eyes, you need to make them believe what you believe. Let them know that you mean business. Don’t be wishy-washy. Be determined and say it like it is.



Always know that there are new things to learn. No one person knows it all. People can teach you things that you never thought imaginable. By constantly learning, you’re evolving into more than what you were before. Knowledge is power. Incorporate others’ ideas and suggestions if they suit your needs.

Heidi Klum Rules For Running A Successful Fashion Business - charlie!
Be tenacious. Never take no for an answer. It will make you look weak and uncertain. If you receive rejection after rejection, don’t let it stop you. Keep plugging along until you’ve achieved your goal. You have to go after what you want. It will not fall into your lap or be served to you on a silver platter. Don’t ever stop being determined and work hard.

Heidi Klum Quotes

  1. I’m very lucky. I get a lot of roles because of my name as a model, and I probably wouldn’t have got them without it.
  2. You have to make the best of your situation.
  3. Michael J. Fox is a great, sexy, funny, short man. I had so much fun on that show (Spin City). There was this scene where we were lying in bed together after sex. But instead of having a cigarette, I start yodeling, because I’m German, see? He kept making me laugh, we were cracking up.
  4. Going blonde is like buying yourself a light bulb!
  5. I believe that when you put a smile out there, you get a smile back.
  6. I’m a planner. I can tell you everywhere I’m going to be for the next nine months.

To Conclude

Being successful takes a lot of hard work and determination. Heidi Klum gives us an outline and shares her rules for running a successful fashion business. Take her advice and become the next success story yourself!

Want to run your own fashion business? Join the charlie! family and bring your dreams to life today. 

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