Do you have practically every fashion magazine subscription known to man? Do you look at some of the styles and come up with different ideas? Have you dreamed of being able to put ensembles together and actually dress people? Create your own fashion business!
Then you’ve likely always wanted to be a personal fashion stylist. Many personal stylists currently own a fashion business with a base and a steady stream of clients. They are responsible for shopping for new pieces for fresh ensembles, organizing clothes, and even completing an entire look with hair and makeup.
Fashion Business: The Necessities
No formal degree or certification is required to become a personal stylist.
All you need is a passion for fashion, a keen eye for style, excellent communication skills, business sense, and the ability to make connections with other stylists.
[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]Retail experience in the clothing department of high-end stores is definitely recommended. By helping customers with outfits in petite, misses, and plus, you’ll get a good idea about the different body types everyone has.[/perfectpullquote]
Learn what really looks good on people in terms of their skin tone, proportions, and balance. Assist the in-house stylist with the dressing of mannequins to determine what goes together and even to obtain different ideas for unique looks. It’s very important that stylists learn what looks good on all body types and even what matches their personality.
Many clients you meet will have all different traits and personalities. You, as the stylist, need to know how to communicate and handle every personality effectively. Sometimes, you’ll need to discuss their insecurities and what you both could do to raise self-esteem and boost image. Like a therapist, you need to be observant and empathetic when appropriate. That’s part of running a fashion business.
It Really IS a Fashion Business
Treat your career as a business, because it IS. If your fashion business skills are lacking, you need to do enough research to learn what it takes to be successful in any business venture. Marketing yourself is a must.
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Utilize all social media platforms to your benefit. Living in such an advanced technological society allows you to reach audiences worldwide. Get customized business cards and ask local businesses if they’ll allow you to leave some for people to take. In the personal styling and fashion business, opportunities will arise as well as demanding requirements. You’ll need to learn to complete each task with efficiency.
While marketing your business, there are several other paths you can take to optimize your results. Rely on family and friends to spread the word. Offer your services to one person for free and, in return, ask them to relay their experience and feedback and send referrals your way. Build your own unique, attractive website that includes all aspects of your business.
Are there any local, small boutiques in your area? Attempt to secure a position to familiarize yourself with styling.
At the same time, you will be in the perfect place to sell your services and build a client base in your area.
While working, always show off your style with your ensembles that will make a good impression and attract clients to you.
Make lasting connections with other stylists. Offer them your services or ask if you could shadow them for a period of time. Find out their story about how they got into the fashion business and what steps they take for continued success.
[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]There are also online opportunities to explore, but none as unique as a Charlie stylist. Easily become your own fashion stylist with Charlie’s amazing tools and resources.[/perfectpullquote]
Please read Charlie! for all of the information and benefits.
To summarize, if you are passionate about helping people boost their self-image through fashion, this is the career for you. It’s important to remember that, along with fashion sense, you must have the business sense as well; a strong desire to succeed and the motivation to go with it. It’s a challenging and competitive field, but if you possess a strong work ethic and do what is required, you can make your dreams a reality and become that personal stylist you’ve always wanted to be.
Want to run your own fashion business online? Sign up to be a charlie! and build your own boutique today.
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