To be a successful YouTube channel manager, you have to, first and foremost, learn all essential about the job – from its definition to the roles and responsibilities it entails.
Let’s face it, YouTube has become one of the most used and sought-after social media platforms these days apart from Facebook, Twitter, and Instagram. More so, it has become one of the go-to information platforms apart from Google especially among the young generation.
No doubt video streaming particularly YouTube has brought us to a number of conveniences. In fact, it has become one of the favorites among the global population. No wonder why in 2019 alone, YouTube per se had 2 billion monthly active visitors according to the statistics presented by TechJury. More so, 1 billion hours of YouTube videos are watched daily.
As we have mentioned, the group of people who really benefit from YouTube is the young generation with 75% of millennials prefer watching YouTube instead of watching television.
With these numbers, it is probably safe to say that YouTube has changed the users’ perspective and attitude towards gathering information and all. You see, from reading, people now prefer watching videos instead. Instead of Googling information, people would rather “consult” YouTube for it.
YouTube has definitely ruled over the most recent years.
Apart from all these facts, YouTube has also become a platform for people not just to share information, express themselves, be entertained, and all others, but it has also become a source of money especially among content creators. No wonder why more and more people are taking chances on YouTube to get to earn.
With the increasing interest on YouTube, for someone who’s new or even the old ones who have already established themselves in the YouTube world, they need people who will help them maintain their respective channels. Thus the need for a YouTube channel manager.
But what exactly is a channel manager for YouTube?
Well, today, we are going to specifically talk about the following:
- What is a YouTube Channel?
- What is a YouTube Channel Manager?
- What does a YouTube Channel Manager do?
- What are the requirements to be a YouTube Channel Manager?
- How much does a YouTube Channel Manager make?
- How to become the best in YouTube channel management?
WHAT IS A YOUTUBE CHANNEL?
First and foremost, it is essential that you fully understand what a YouTube channel is. Of course, you wouldn’t want to jump into something without knowing what the very core of the job is all about, right?
So, what is a YouTube channel?
Basically, it refers to your personal or business space on YouTube, which is one of the most popular social media platforms nowadays. A YouTube channel is where you upload your video content and share it for viewers’ indulgence. A YouTube channel can be used to inform, entertain, or to promote products and/or services.
The platform is available to everyone who joins YouTube as a member, and guess what? It is for FREE! Yes, opening up a YouTube channel is absolutely free of charge — just like any other social media platform out there.
A channel shows the account name, a personal description, as well as the public videos you uploaded. You may also enter other relevant information or information you want to share with your audiences.
Creating a YouTube channel is basically like creating a blog. You have the option to customize the background as well as the color scheme of your channel, and also, you have the ability to control some of the information that appears on your channel.
For most personal YouTube accounts, they don’t really hire a manager to handle everything for them. However, it is different in businesses, companies, or personalities’ cases. Most of them hire a YouTube channel manager to handle the channel and everything that needs to be done in it. Just so you know, if you are opening up as a brand, YouTube does have a business channel wherein one can use a Brand Account.
WHAT IS A YOUTUBE CHANNEL MANAGER?
A YouTube Channel Manager or also known as YouTube Community Manager refers to the person whose main job is to help a YouTube channel grow exponentially by increasing its audience, subscribers, as well as channel engagements.
Although these tasks may sound pretty much obvious with the job title itself, what people do not know is that it takes very special skills to be able to meet such goals. In fact, so much more than the skills you might have imagined.
Apart from technical and social expertise, a great and successful YouTube Channel Manager has to have an amazing skill set, which we are going to share with you in a while.
A YouTube Channel Manager is considered as a critical team member in helping support social strategies for the channel. Also, apart from YouTube expertise, she must also have a solid understanding of all the other social media platforms like Facebook, Twitter, Instagram, as well as LinkedIn (or depending on what the client requires).
A YouTube Channel Manager is very important especially to those who want to succeed on YouTube, and earn big bucks of money – or like in the case of products, brands, businesses, and/or companies, they need one in order to reach their target audience or customers and have a positive outcome out of it.
If you want to know whether or not hiring a YouTube Channel Manager is for you, you may want to check this video by BelindasLife. In the video, she shares about working with a manager or an agency that works for her. If you want to know more, just hit the play button below:
WHAT DOES A YOUTUBE CHANNEL MANAGER DO?
The roles and responsibilities of a YouTube channel manager depend on a case-to-case basis. Meaning, it depends on what your client needs are.
However, some of the common tasks of a YouTube channel manager include:
- Uploading videos to the YouTube channel being handled
- Conducting research on keywords, as well as optimize titles, descriptions, and tags of every YouTube video uploaded
- Annotating, playlisting as well as promoting videos on YouTube
- Interacting or engaging with viewers of the channel
- Staying current or up-to-date on changes to the YouTube platform
- Ensuring all video content adheres to the branding and accessibility guidelines of the product/service, company or business
- Maintaining excellent channel quality as well as the organization and content governance
- Keeping documentation updated and storing all video submitted
- If part of a team, making sure to work with the team lead in amplifying relevant videos across social media channels (if the client has any)
- Becoming a YouTube subject matter expert
- Providing insights and recommendations according to the data
- Presenting project ideas to help improve the overall health and organization of YouTube channel/s plus its processes
As you can see, the job is not just about uploading videos on the channel and engaging with the viewers. As a YouTube channel manager, you are involved in brainstorming up until data gathering and reporting.
It’s safe to say, that your job plays a very important role in how the channel will succeed. If you are working, for instance, for a brand or a personality, you have a huge responsibility in ensuring that the brand or the person’s goals are attained.
WHAT ARE THE REQUIREMENTS TO BE A YOUTUBE CHANNEL MANAGER?
If you are looking at becoming a YouTube channel manager, we highly recommend assessing yourself. Look into yourself if you have the following skills and qualities in order to land in such job post:
- Technical skills (of course, this particularly refers to everything about how YouTube works)
- Social skills (because you are going to be the person engaging with the viewers of the channel)
- Multi-tasking skills
- Critical thinking skills
- Able to pay attention to the smallest details
- Ability to set priorities
- Excellent verbal and written communication skills
- Passionate about social media space
- Motivated self-starters
- Works well with other people
- Ability to meet deadlines and adjust to changes in priorities
Depending on who you are working for, some brands, agencies or even personalities look for other qualifications like:
- A certain number of years of experience in the field or in doing the job per se
- Knowledge in SEO, video advertising, content marketing, Google analytics, as well as the different social media platforms
- A YouTube Certified
- A bachelor’s degree
HOW MUCH DOES A YOUTUBE CHANNEL MANAGER MAKE?
Of course, before you consider jumping into this job, it is a very common practice to check first how much you can make out of it. Thus, we are going to share with you very relevant information about how much a YouTube channel manager’s salary is.
In New York alone, there are 3,526 job opening for social media managers (YouTube channel manager included) on Indeed as of this writing, which, according to the website is a 10% growth compared to last year’s number.
With such data, it only means that the industry is growing and that more and more people and companies are hiring individuals to handle their social media channels, including YouTube.
With such demand comes to the salary. Of course, before jumping into this kind of work, it is just right to know how much the average salary rate is for people working in this field.
According to ZipRecruiter, as of January 26, 2020, the average annual salary rate for a YouTube Channel Manager in New York City is $68,087, which means it can go as low as $14,773 up to $153,197 per year!
Meanwhile, across the United States, the average salary rate for the said job post is $62,221.
You see, the job is really in demand given such numbers. So, are you ready to start your quest to become a YouTube channel manager?
HOW TO BECOME THE BEST IN YOUTUBE CHANNEL MANAGEMENT?
We have already mentioned some of the basic information on how to become a YouTube channel manager. However, it is a different story if you want to be a superstar YouTube Channel Manager.
Having said that, here are some key information that you must acquire if you want to be the best in this particular job:
The job requires your technical skills. In fact, it is the primary requirement for the job. Most companies (if not all) will base their decisions on hiring an individual for the job based on her technical knowledge.
Now, according to Tubular Insights, as a YouTube channel manager, you have to be very knowledgeable on these — particularly:
- How to upload a video
- How to optimize the title and description so you can be found in the search engine results (YouTube and beyond)
- How to annotate the video
- A thorough understanding of YouTube’s ‘Video Manager’
- How to schedule a video, and how to make it unlisted or private
- How to upload closed captions, perhaps in a multitude of languages
- How to revise the title/description to achieve better rankings
- A thorough understanding of default settings especially advanced settings
- How to monetize video content
- How to optimize the channel (i.e. set channel art, organize home page with specific playlists, set up a subscriber trailer, populate the ‘About’ page with copy and links)
- An understanding of data provided by YouTube, and Google Analytics
- An understanding of how Google+ integration works
- How to moderate and respond to comments
- How to implement a video advertising campaign (this one’s optional depending on your target client)
- How to troubleshoot any technical issues
- The creation and curation of Playlists
- How to set up Google Hangouts on Air
If you know or are knowledgeable about all this stuff, then you are likely to succeed in this job post.
YouTube channel management requires a commitment to impose best practices. More so, it requires consistent and continuous attention if KPI’s needs to be met.
From a strategic point of view, you will need a broad understanding of, and proficiency in a lot of areas, which include (but are not limited to) the following:
- Building a passionate and engaged YouTube community in your channel
- Building a subscriber base
- Proactively building a wide audience
- Knowledge in interpreting data to have a better understanding of potential traffic as well as behavior
- Knowing how to drive views to the channel
- Knowing how to set long-term goals by means of data and feedback from viewers
- Actively outreaching to other creators as well as channels and branded partnerships
- Capitalizing on trends as well as promoting content
- Knowledge on optimizing for mobile devices
- Knowing how to deal with Content ID as well as copyright issues (which is very common in the social media world, by the way)
- Expertise in handling reputation management issues
- Reporting of the channel’s performance as well as other relative metrics to the client
- Understanding of Watch-time (which is very important in the YouTube industry)
Furthermore, there are other important things when it comes to YouTube channel management strategies:
– Viewer Comments and Reputation Management
A lot of YouTube channel managers get in touch with the viewing public via the comment section of each video uploaded. Although this kind of communication may worry some channel owners, we cannot deny the fact that comments are some of the most valuable feedback and that needs to be addressed accordingly.
As a channel manager, that is part of your job — to engage with the viewing public by communicating with them through the comments section. This does not mean, however, that you need to respond to every comment made. Just making your viewers feel that you do acknowledge their comments and feedback.
The thing is, YouTube also gives you an option to moderate comments or turn it off — but you have to be very careful though as this may be projected negatively by the viewing public.
However, in the case of reputation management, moderating the comments section is a good choice. This way, you get to filter what’s okay and not okay. More so, if there are harsh comments, you can immediately address it on the side without having it publicly known and more likely create something more damaging out of it.
Such action may be minimal for some, but to be honest, knowing when and when not to respond, plus making use of such a feature will greatly help keep your channel’s reputation on the positive side.
– Outreach and Collaborations
As part of the job, as a YouTube channel manager, you are also responsible for reaching out to other branded channels, or independent YouTube content creators to do collaborative video content. This idea or strategy actually helps both parties in terms of audience reach and exposure. By collaborating with you both parties may benefit from increased subscribers and viewership, at the same time, increased visibility in the online world.
There have been a lot of brands that made it successful by doing such a strategy. You see, getting a YouTube influencer could really help make a huge difference in terms of your channel’s reach as well as engagements.
FINAL THOUGHTS ON YOUTUBE CHANNEL MANAGER
YouTube is no doubt one of the most popular and well-used social media these days, particularly among the young generation. This is particularly true having a lot of businesses and brands ensuring they are present on YouTube (needless to say, the more brands are using it for promotional purposes).
More so, YouTube has also become not just a platform to get information from or to be entertained, it has also become a creative platform to a lot of people. In addition, a platform that allows people to monetize their content and make money out of it.
You see, YouTube offers so much. No wonder people are clamoring to be on it. And when we say people, it includes brands and celebrities.
With such an increasing demand comes opportunities – and one of them is becoming a YouTube Channel Manager.
Are you considering to be one?