If you want to learn how to how to sell on Etsy successfully, you have to follow the different tried and tested ways done by the experts.
Are you planning to venture into online selling particularly through Etsy? Are you eager to learn how to sell on Etsy successfully? If you do, we’re going to teach you how to build up a successful online business through this platform.
Whether you are a stay at home mom or a working mom who needs extra cash, this one’s perfect for you.
Etsy is one of the best online selling platforms today with over 39 million buyers worldwide as of 2018, and more than 2.1 million sellers have sold goods through it according to Statista. So, if you are planning to use Etsy as your online selling platform, we have to say, you are in the right place.
Before anything else, we are glad you are here because that is exactly what we are going to share with you today!
There are a lot of factors affecting family finances nowadays. There’s an increased unemployment rate, higher cost of basic necessities, as well as a higher cost of living in general. With that said, parents of this generation try to get into different jobs and business opportunities to ensure there are enough funds for the family.
With the advent of technology, there have been a lot of ways wherein moms can make more money. While some get into freelance online jobs, others prefer being their own boss by venturing into online business.
Some online sellers prefer to make their own pages or websites, but most online sellers prefer to use online selling platforms or what is popularly known now as online marketplaces like Etsy.
WHAT ETSY IS ALL ABOUT
According to its website, Etsy is “the global marketplace for unique and creative goods”. It is a place where people can sell and buy “special” and “extraordinary items”. The products listed on Etsy vary from one of a kind handcrafted pieces to vintage gems.
The kind of items sold on Etsy makes it stand out from other online selling platforms, which is not surprising because it was specifically built to be a “place where creativity lives and thrives because it’s powered by people”.
Furthermore, Etsy “strives to lead with their guiding principles and to help spread ideas of sustainability and responsibility whose impact can reach far beyond their business.”
According to Reuters, “Etsy sellers range from hobbyists to professional merchants and have a range of personal and professional goals. It supports a group of artists, makers, designers, and collectors from around the world. Its services platform includes seller services, seller tools, and education.”
No wonder why when you go can check items sold via Etsy, you would really have the impression that a lot of sellers on these platforms have creative minds.
ETSY IN NUMBERS
Etsy is one of the most popular online selling platforms today. In fact, they boast a huge number of following – as we mentioned earlier, they have over 39 million buyers from all over the world. With that number, who would not be convinced to use Etsy as an online selling platform, right?
When it comes to the number of sellers, as we earlier said, the number of Etsy sellers moved up from 1.9 million in 2017 to 2.1 million as of 2018. That is definitely a huge increase in numbers. Etsy sellers from 234 countries worldwide. However, the majority come from the United States (mostly from Florida, Texas, and New York), seconded by the United Kingdom, and Canada ranked as the third.
Etsy’s marketplace is divided into three core sections. They are handmade, vintage, and supplies.
As obvious as the names are, the handmade section basically caters to handcrafted items like quilts, souvenir pieces, and gift items, etc. The vintage section, on one hand, caters to anything that is vintage such as pieces of jewelry, books, clothes, artworks, etc. On the other hand, the supplies section includes customized items, art materials, and other stuff.
While there are three core sections, Etsy has categorized the items being sold into eight different categories, which include:
- Jewelry and Accessories
- Clothing and Shoes
- Home and Living
- Wedding and Party
- Toys and Entertainment
- Art and Collectibles
- Crafts Supplies and Tools
Of the three core sections, the handmade segment has the most number of sellers, which is almost 90%. And under this segment, according to Statista, as of June 2019, the most popular Etsy categories are home and living, art and collectibles, and jewelry sections.
HOW TO SUCCESSFULLY SELL ON ETSY?
Before we begin, this video from Southern Charm Wreaths talks about some of the common mistakes done by Etsy sellers. We thought this is very helpful especially to those who are newbies in using Etsy.
Now that you already have an idea of what Etsy is all about, and how successful it is as an online selling platform or marketplace, let’s move on to the very reason why you are reading this – how to be successful selling on Etsy.
Create a Unique Product
The most important factor in how to sell on Etsy successfully is a high-quality and unique product.
As we mentioned earlier, unlike other online selling platforms, Etsy is a home for creative and unique finds. When deciding to sell on Etsy, it is important that you take into consideration the kind of product you will offer – two things, it has to be one of a kind, and it has to be creative.
Don’t get us wrong, you can definitely offer multiple products on Etsy, but you have to stand out. Imagine, you are competing with over 2 million sellers worldwide. You have to offer something that at least a portion of the over 39 million Etsy buyers will buy your product or products.
That said, if you are planning to sell generic products, Etsy is not the right e-commerce platform for you. That is why first and foremost, come up with an idea of a product you want to sell, which is basically all about finding your niche and sticking to it. Be an expert in doing certain craft or crafts, and you will surely succeed on Etsy.
Come Up with a Consistent Pricing for Your Product/s
To be honest, Etsy is a very competitive online selling platform. Prices vary from one seller to another. That is why once you have already decided what product you are going to offer to the buyers, the next you should determine is the price range of your product/s.
While it is okay to stalk other fellow Etsy online sellers’ pages for price comparison, it is important that as you develop your product’s price, you take into account the cost of the materials you used in making them, labor cost (whether you are the one making them or someone else is doing it for you, you have to include this item), the time it took you or your laborer to do the product, and other possible expenses (like electricity if you are using it to make your product, transportation cost if necessary). This are actually some of the items you need to take into consideration – the best formula to use to come up with the right pricing.
By the way, if you are paying business taxes, you also need to factor that as well in your pricing.
As an online seller, just like any other business people out there, you have to ensure that you are pricing your items correctly because it wouldn’t be nice if, in the middle of your run online, you will change your product/s’ pricing.
Once it’s up, as much as possible, you avoid changing product information especially the price. Otherwise, your buyers may have the impression that you are not consistent, which is something that you do not want, right?
Develop a Customized Packaging
The key for buyers to continue buying at your online store is to ensure they are satisfied. They have a great customer experience. We used the word great because at the end of the day, apart from the product itself, your buyers will also look into how you present the product to them.
That said, include in your business plan coming up with your own packaging. It’s actually part of your branding as well. You need to ensure that people will have a recall not just on your product but their overall customer experience at your store.
Customized packaging is also one way of making your customers feel valued. In return, it may mean a solid customer base, which is definitely good for your online business.
Include Store Details Along With The Shipment of Item/s
Another way to keep up with your branding, and to have an improved and excellent customer experience is to include a business card when shipping the goods to your clients or customers. A business card basically includes important details like how they will be able to reach you in case they have a problem with the items they received, or where can they send feedback, etc.
More than about business, it is adding a personal touch. It is a way of making your customers feel cared for and valued. It gives the impression that should your customers need anything regarding your product, or should they want to purchase again in the future, they know where and how to contact you.
Also, it’s another way of making your customers feel secure, knowing that your store truly exits and that you are serious about your business. After all, who would give their details to strangers if they are not serious about what they do, right?
Apart from a phone number or email address, you may also include in the card your social media accounts, your Etsy profile, and if you have your own website, you may also put it in there.
Take High-Quality, Eye-Catching Photos
Since it is online selling, customers will only base their judgment on whether they will buy your product or not on the photos you posted. That is why we highly suggest that you invest in high-quality, and eye-catching photos.
If you really want to capture a high number of customers or clients, you have to impress them and convince them through the photos of your products. While it is okay for a non-pro to do it for you, in our opinion, it would be better to have someone do a photoshoot with our product. Someone who is a pro in product photography. Why? Because they already know what customers need and want to be convinced to buy a product. They have the right knowledge, which is vital in your online selling.
You know, sometimes, no matter how good your product is and how amazing it is, if your photos don’t show what your customers will get, you will end up with zero sales. In online selling, remember this, customers will judge your products based on what they see. So, make an extra effort to take high-quality, eye-catching, and convincing photos.
Master Search Engine Optimization (SEO) on Etsy
Just in case you are not aware, this is how customers find products on Etsy. They either go by category, or they use the Search button wherein they input certain keywords according to what they are looking for.
Once they have keyed in the keywords, Etsy will then come up with search results. Now, how do you ensure that out of the millions of products there is on Etsy, your product will show up at least on the first page of Etsy’s search results? Well, that is where SEO comes.
You have to take into consideration SEO as you create your product listings. Meaning, you just don’t write a title or product, you have to keep in mind the keywords that people use to find products or services on Etsy, which leads to our next point.
Use Appropriate Keywords
Using the right keywords in your title and product descriptions is very important to your Etsy shop. But how do you know the right keywords to use? Well, you can do a very basic experiment. You go to Etsy, and key in a certain word related to your product on the search bar. As you key in the word, a dropdown will appear with suggested words, which are actually keywords that are commonly used by customers.
If you want to take it a step higher, there are websites that cater to keyword research. One example is Marmalead.com, which comes with tools that integrate with Etsy’s application programming interface or (API) to help shop owners like you find the best and the strongest keywords for your products or services.
Once you have the keywords, you will then have to ensure that you use them correctly so SEO bots get to capture them.
Write Enticing but Keyword-Rich Product Descriptions
Apart from photos, your customers will also rely on your product descriptions. As an online seller, one of the worst things you can do is to have a very poor or badly-written product description, or even worse is to have no description at all.
As you write your product descriptions, make sure that they are descriptive or informative, and do not forget also to incorporate as many keywords as possible. Remember also that you need your product to rank on Etsy’s search result to be able to gain more buyers.
When writing your product description, put yourself in your buyer’s shoes. Think about what information they need to know before buying the product, and then once you have figured that out, you incorporate those details too in the product description. That way, you eliminate guesswork from your potential customer, and will also take away the idea of having to message you to ask about details. After all, as a seller, as much as possible, you want to eliminate customers asking you the same questions, right?
Write Enticing, Eye-Catching Product Titles
When writing product titles, you have to ensure two things, it has to be eye-catching and convincing, and if possible, you also insert keywords on it.
Like when writing your product details, try putting yourself in your customer’s shoes as well to be able to figure out what you want to see in the product title. One way to create an impactful product title is to find the uniqueness of your product. As we said, it has to be enticing. Buyers should feel either curious or convinced that this is the right or perfect product they are looking for.
Come Up with Honest Policies
In any business, whether online or offline, it is important that you create your own shop policies. This will help protect both you and your buyers’ interests. This will also help eliminate future problems.
To come up with policies, you have to outline what customers can expect from you should they decide to do business with your shop. You have to inform them about how you ship your products, how long will it take them to receive the item/s they purchased, what situations will you accept returns and exchanges of items, and what should they expect when the item arrives at them. You may also include how your products are made or manufactured and be honest enough with customers about it.
Be Responsive to Your Customers
As a buyer or customer, we want a store or shop owner who responds to our queries as soon as possible. In fact, we value that. We feel important, and sometimes, even if we are not really sure about the product, we purchase out of the good feeling we get from a very responsive seller.
Being responsive to customers is probably one of the most important factors on how to sell on Etsy successfully. But of course, it is also important that you know the product and your policies by heart so whatever questions were thrown at you by your prospective customer, you will be able to answer. And then again, be quick in answering queries. Otherwise, you might just miss a potential client.
FINAL THOUGHTS ON HOW TO SELL ON ETSY SUCCESSFULLY
Etsy is an amazing platform that allows creative people per se to use it as a tool to sell their work. We like the idea that it specifically focuses on giving creative people an avenue to share their work not just in one continent but all over the world.
Moms (whether you are a stay at home mom or a working mom) out there who are creative, start creating your masterpieces, and then sell them on Etsy.
To be honest, there are a lot more ways on how to sell on Etsy successfully, but at the end of the day, it’s all goes to finding what will work best for you, and then sticking to it.
Do you have any idea on how to sell on Etsy successfully that we missed? We’d love to know! Comment down below.