Luxury lingerie brands seem to be popping up everywhere. However, others have been around for generations and still going strong. There are brands that not only have staying power but have re-imagined the term lingerie. The following are five luxury lingerie brands that have carved a permanent niche in retail:
Luxury Lingerie Brands
When you think about luxury lingerie brands, what name instantaneously comes to your mind? If you said Victoria’s Secret, then you’d be correct.
[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]Among lingerie brands, Victoria’s Secret dominates the market. Over 1,500 stores worldwide feature the brand.[/perfectpullquote]
Not only do they specialize in lingerie, but a bulk of their sales come from fragrances, body care, athletic and lounge-wear, and other accessories.
Some interesting facts about Victoria’s Secret:
- Victoria was not a real person.
- The founder wanted men to feel comfortable buying lingerie or when accompanying his spouse or partner.
- They had fake headquarters – no. 10 Margaret Street, London, actually located in Columbus, Ohio.
- No lingerie brand has been able to come close to similar profits.
Journelle, founded in 2007, is bringing a fresh approach to luxury lingerie brands.
Marketing includes creating a sophisticated store design, offering fashion-forward merchandise, and outstanding customer care.
Their goal is to make women feel beautiful from the inside out.
Journelle has retail stores and online sites that are expanding at a rapid rate. In 2014, it’s included its own assortment of lingerie and sleepwear in relation to established designer lingerie brands.
ThirdLove’s philosophy is not just about the bra but the comfort of wearing it. So many women have complained about inaccurate bra fittings and the annoying awkwardness. Do you wonder why your bra is so uncomfortable? It’s probably because it’s the wrong size and design for your shape.
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ThirdLove has reinvented the use of industry measurements. They developed the half-cup size based on thousands of different women’s measurements. Their goal is to maximize comfort and fit for every woman’s shape. ThirdLove implemented the try before you buy option. Women can try the bra before committing to buying it. This company is for the modern, busy woman who needs comfort and support throughout the day while feeling sexy and confident. Since the company’s inception in 2013, $1 million worth of bras has been donated to women across the country who are in need.
L’Agent by Agent Provocateur
Agent Provocateur, founded in 1994, is one of the internationally recognized luxury lingerie brands in the world.
[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]The brand is synonymous with confidence, sensuality, and cheekiness.[/perfectpullquote]
Exceptional craftsmanship through the use of appealing fabrics, L’Agent incorporates fit and playfulness into their designs.
The intimate apparel retailer, Aerie, launched in 2006, was created by its parent brand American Eagle Outfitters. Along with lingerie, Aerie has branched out into active apparel, dorm wear, sleepwear, loungewear, and accessories. The demographics are usually the American 15 to 25-year-old female, but women of all ages love the brand. Their top competition is Pink by Victoria’s Secret and GapBody.
In 2014, Aerie launched an image campaign known as “Aerie REAL”. This entailed the discontinuation of digital retouching on its models to increase self-esteem and positive body image. The models are of all different backgrounds and ethnicity, and the shapes and sizes are just as diverse. Thus far, the campaign has been a smashing success.
Women’s bodies come in various shapes and sizes, and these luxury lingerie brands have finally realized this.
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Have we missed out on your favorite lingerie brand? Tell us, in the comments below!