If you are looking for a remote job, at the same time, you are self-motivated and internet savvy, working as a search engine evaluator might just be the perfect work from home job for you.
We all know what Google is (and other search engines similar to that). In fact, we use it almost on a day-to-day basis.
Whenever we encounter something unfamiliar, normally, we immediately get our phone and search for information about it. Google and other search engines out there have become our walking dictionary, encyclopedia, etc.
But here’s the thing, have ever wondered how it actually works? How Google ensure that you get the best possible results to your searches, or that you get the most accurate ones?
More so, have you ever wondered about how things work on the backend? Well, if you are familiar with search engine evaluation, then, you probably know how it works by now. Otherwise, this one’s perfect for you because we are going to share with you a few important information about it, and most specifically about how to become a search engine evaluator from home.
Search engine evaluators are actually in-demand as search engines continuously check and ensure that they are giving the best user experience every single day.
According to Statista, mobile searches make up a very significant part of search volumes across the world. In the United States per se, the report says that there are “around 53 percent of organic search engine visits are generated via smartphones and tablets, with Google claiming the largest market share among mobile search providers“.
It’s probably safe to say that as long as users use search engines for their day to day information needs, search engine companies will continue to hire search engine evaluators to ensure that everything is at par once they put it out in public.
So, with that said, as we mentioned earlier, if you are someone who’s internet savvy and self-motivated, and wanted to work from home (especially with the current situation in the country and in the world), then this is for you.
In particular, we are going to share with you information on the following topics:
- What is a search engine?
- What is a search engine evaluator?
- Why do search engines need a search engine evaluator?
- Who qualifies to become a search engine evaluator?
- How much does a search engine evaluator make?
- What are the pros and cons of being a search engine evaluator?
- Where to find search engine evaluator jobs?
WHAT IS A SEARCH ENGINE?
First of all, let’s define what a search engine is. If you are to consider working as a search engine evaluator, it is only right that you, first and foremost, know and understand what a search engine is.
Basically, a search engine refers to a website wherein users can search for content from all over the internet.
It provides you with a search bar wherein you put what particularly you are searching about, and then, provides you with search results after. Normally, it provides you with hundreds of search results. However, the first one to three pages is usually the most relevant to your search.
Technically speaking, a search engine is a software system. The software is designed to carry out a web search in a systematic approach.
If you want to know more about what a search engine evaluator is, check the video below by The Freedom Theory:
Now, how does a search engine work?
While this is kind of very technical, we thought, it is also important that you fully understand who it actually works.
Search engines have three primary functions, and these are crawl, index, and then, rank.
Crawl means scouring the internet for content. What happens is that it looks over the code or content for each URL it finds. As with index, it refers to storing and organizing the content or contents found during the crawling process. Once a page is in the index, it basically means it is already considered to be displayed as a result of appropriate queries. Rank is the process wherein pieces of content with the best answer or the most relevant to the query are provided.
WHAT IS A SEARCH ENGINE EVALUATOR?
According to Glassdoor, a search engine evaluator refers to someone whose job is to “analyze search results to ensure they are accurate and relevant. This will include web search evaluation, video evaluation, and more.”
Furthermore, as a search engine evaluator, you also “conduct research and provide feedback that measures the accuracy of web search results, how useful the results pages are, and the relevance of the search results“.
To give you an example, let’s say you are doing a search about “FlexJobs work from home jobs”. Ideally, the one that comes out on top of the search result would be FlexJobs website’s page wherein work from home jobs are listed.
If, for example, the search result does not project that, or does not provide you with an expected result or the most relevant result, then, there must be something wrong with the system — and that is precisely why a search engine evaluator is expected to do.
As a search engine evaluator, your job is to ensure that search results are relevant to the specific search terms. Your job also includes ensuring that once it’s out in public, users will have the best user experience possible.
For some, this job’s tasks may sound simple, but honestly, as a search engine evaluator, your job is very important. It’s actually tricky. Your feedback matters. In fact, your feedback plays a big part in ensuring the success of a search engine.
WHY DO SEARCH ENGINES NEED A SEARCH ENGINE EVALUATOR?
Perhaps you are wondering why search engines need search engine evaluators. Well, here’s the thing — algorithms cannot do what human beings can. It does not understand the errors made in the content of a website. More so, algorithms do not understand the relevancy of a search result like humans do. Do you get the point?
Surely, technology can do a lot of things beyond what humans can, but let’s face it, technology is made by humans, and to ensure it works well, human intervention is necessary. That is precisely the point why search engines need search engine evaluators — to ensure search engines work the best way possible for humans.
Search engines need search engine evaluators to look at any errors, at the same time, ensure that all guidelines are followed to rate the results.
Search engine evaluators are playing a crucial part in ensuring better search results. With endless search results that need to be rated, it is not surprising that search evaluator jobs are in-demand.
WHO QUALIFIES TO BECOME A SEARCH ENGINE EVALUATOR?
By now, you are probably wondering already on who qualifies to become a search engine evaluator.
Well, in this section, we are going give answers to that.
Generally speaking, the requirements or qualifications vary depending on the company that hires search engine evaluators.
However, in most cases, one does not necessarily have to have a college degree or to have experience in order to be hired as one. However, for Google, for instance, there are several testing stages that you need to get through first plus a lot of guidelines that need to be followed.
Initially, you will need to put in the work. However, once you learn the procedures, and you have mastered the job, it would be a lot easier for you once you opt to jump from one company to another. Needless to say, you eventually get to have a fun and flexible job in the future.
Although, as mentioned, there are no specific requirements for becoming a search engine evaluator, it would be a big advantage if you have the following characteristics:
- internet savvy
- social media savvy
- understand the subtleties of language
- speak the native language fluently
- familiar with current events on where you live in
- familiar with the news, as well as people, history, places, culture, and sports
Additionally, it would be a huge advantage if you have excellent research skills, and you are willing to work for at least 10 hours a week (this is an average but at the end of the day, how long you work in a week will depend on the requirement set by the company you are working for).
HOW MUCH DOES A SEARCH ENGINE EVALUATOR MAKE?
So, you already know what a search engine is, as well as what being a search engine evaluator is all about.
At this point, we are going to tackle how much a search engine evaluator earns from doing the job.
Of course, the salary rate varies depending on certain factors like the company where you work, your qualifications, years of experience, as well as expertise.
However, according to Glassdoor, a search engine evaluator’s average base pay is $35,471. Again depending on your qualifications, it may get as low as $25,000 or as high as $48,000.
Meanwhile, although some search engine evaluator works on a regular basis, others, particularly those working from home usually work on a per-project basis. Also, you may opt to either work as a search engine evaluator in a part-time or full-time position.
WHAT ARE THE PROS AND CONS OF BEING A SEARCH ENGINE EVALUATOR?
In this section, we are going to provide you with the pros and cons of being a search engine evaluator. It is important that you are fully aware of both the advantages and disadvantages of working as one. This way, you get to gauge whether the job is ideal for you or not.
Anyway, so here’s what we found —
- There is much work from home search engine evaluator’s jobs out there. In fact, most search engine evaluator jobs are offered remotely.
- You do not necessarily need to have a specialized skill to be able to work as one.
- It pays good enough especially if you are well-experienced about the craft already.
- It is flexible, which means you can work anytime that is convenient for you. Most clients or companies do not mind how you work as long as you deliver what is expected of you.
- You are your own boss. Most of the search engine evaluator jobs out there are done remotely, and it’s really up to you what job to take and what job not to take.
- It does not require any software or special equipment. As long as you have a computer and a very reliable internet provider, you’re good.
- Definitely, no phone work required.
- In some cases, you work hours can be limited.
- Mostly, search engine evaluator jobs are project-based, which means there may be some waiting time in between projects — unless you are hired as a permanent employee.
- Unfortunately, some contracts will not allow you to work for other companies. So, if you want to work for multiple companies at the same time, make sure to ask your potential client first if their rules allow it.
- No guaranteed hours.
- As a work from home, search engine evaluator, you will most likely work as an independent contractor, which means you will have to be responsible for your taxes.
- In some cases, clients tend to end the project unexpectedly and without notice.
WHERE TO FIND SEARCH ENGINE EVALUATOR JOBS?
In this section, we are obviously providing you some sites where you can find search engine evaluator jobs from home.
Please know that there a number of different online job listings or platforms where you can find such job, but the following are some of the sites that are particularly known for search engine evaluator jobs:
Google is the world’s famous search engine. In fact, according to the same report from Statista (which we quoted earlier), as of 2020, “Google remains the leading search engine worldwide with a desktop market share of almost 87 percent”.
If you have been dreaming of working for Google, this might be the chance you have been waiting for.
But as expected, getting in is not easy. You will have to be very patient, and you must regularly check Google’s career page every now and then to be able to change any search engine evaluator job.
Since given the status of Google, should you land a job in the company as a search engine evaluator, please know that you will be required to sign a non-disclosure agreement. You will also be working on a set of a number of hours in a week.
Unfortunately, how much the company pays for search engine evaluators is not disclosed. However, given the fact that it’s Google, we thought the company pays a very decent amount.
iSoftStone is a company that is known for hiring freelancers for linguistics, crowdsourcing, technical jobs, testing, internships, and of course, search engine evaluator.
Unfortunately, though, the company does not have a lot of job openings, which means you may have to wait for a while before you are able to find a job opening particularly for search engine evaluators in your country.
When it comes to requirements, they’re pretty similar to the requirements set by other companies. Although, work hours usually range between 10 to 25 hours a week.
What is nice about working for iSoftStone is that they provide training for the job, which is an advantage especially for those who have no previous work experience in search engine evaluation.
Yes, those who do not have previous experience on the job are definitely welcome to apply.
Based on what we found, search engine evaluators’ base pay starts at $13 per hour. Eventually, the rate increases.
Please know that iSoftStone particularly works with Bing, which is also a very popular search engine.
By the way, you need a Windows-based computer to be able to work on this website.
Lionbridge is a well-known American company. However, it does provide jobs in different countries, and in various languages.
Unlike other companies, Liorbridge particularly calls search engine evaluators as internet assessors.
If you are hoping to land a job as a search engine evaluator, make sure to first and foremost, choose your country to see if there are any jobs available for the position.
As part of the application process, though, please note that you will be required to submit your personal data. You must also list the places or companies where you worked in the last five years.
Furthermore, you are also required to provide your educational attainment, as well as upload your very recent resume.
Additionally, you will also have to answer a few questions as part of the application process. Validation of the version or model of your mobile phone will also be done, and then you can now submit your application.
Lionbridge pays search engine evaluators a salary that ranges from $13 to $16 per hour, which is absolutely way better than other companies. Specifically, those living in the United States and some European countries, salary is at $15 per hour.
Leapforce, which was a company that offered search engine evaluator jobs was acquired by Appen, while RaterLabs was a branch of Leapforce. To make life less confusing, both RaterLabs and Leapforce websites are now directed to Appen, which makes sense because Appen technically owns both, right?
Anyway, Appen is known for providing opportunities in different countries and languages.
To apply, you will have to go through and pass a language assessment test. Apart from that, all the other requirements for the job are similar to that of other companies we’ve already mentioned.
FINAL THOUGHTS ON SEARCH ENGINE EVALUATOR JOB
Search engine evaluation is very necessary to ensure search engines are able to provide its users the best user experience, and as mentioned, with a lot of search keywords to work on, search engine evaluators will surely never ran out of opportunities.
So, do you think you have what it takes to be one?